Tuesday, 5 April 2011


Rafatopstar product advertisement

We are doing analysis on this advertisement based on 5 element in creative pyramid where have attention, interest, credibility, desire and action. 
  1. Attention- slogan "Kesannya hanya dalam 1 minit" make customer or people take attention on this     advertisement. besides that, the picture on this advertisement let product talks to customer by indirectly with some evidence to grab the customer attention.
  2. Interest- according to above advertisement, interest is related to the products they showing such as product   BB cream (Baby cream), Shhmira and syampu tudung. there have variety of product let customer make a choice based on thier interest to use it. besides that, this advertisement not only for product, also for gain interest on become member of rafatopstar family through buy packing product. 
  3. Credibility- this advertisement separate three section. first section is the production promotion with some information of products. second section is he evidence by showing pictures and apart of scientifically prove through publish in newspaper. third is the business information where customer can become member of rafatopstar family. this is called credibility with good creative advertisement such as "2 in1" concept. the copywriter on this advertisement make good creative by using good words to play customer mind. the white space between this three section let to creativity advertisement. 
  4. Desire- this stage about the decision making by customer to buy the products. "the product talks to customers" until create the desire to customers to have the products. the desire come from the visual or picture showing in this advertisement so it make strength to this advertisement. 
  5. Action- the final stage is action by customers. Action is how the customer take the step to have the products? very simple if we see on this advertisement, they provided the website address such as rafatopstar.blogspot.com and the mobile number. the customer can straight make a call to the person to the products and through the blogspot the customer can get more information about the products and can make order also. 

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